Your Ad Here
Your Ad Here

Domestic News
Published: Nov 29, 2008
Share It | Most Popular | Send A Tip
McDonald's Dollar Menu: Double Cheese Now More Than A $1
by Staff


In a widely anticipated move, McDonald's Corp said on Tuesday it will raise the price of its flagship Double Cheeseburger to $1.19 and introduce a new "McDouble" burger to its Dollar Menu on December 1.

The McDouble will have two beef patties and one slice of cheese -- one fewer cheese slice than the Double Cheeseburger -- and will retail for $1.

The prices mentioned are McDonald's recommended prices, franchisees may price the items differently.

Analysts earlier this month predicted the swap following meetings with McDonald's executives.

The popularity of McDonald's Dollar Menu has helped the company outperform most of its rivals amid a sharp economic downturn.

Raising the price on the Double Cheeseburger should help the company's franchisees protect their profits from rising costs for meat and other key ingredients.

Restaurant companies have been carefully raising prices for fear of alienating cash-strapped consumers, who in many cases can prepare healthy meals at home for less money than it costs to eat out.

Shares in McDonald's closed up $1.30, or 2.3 percent, to $56.81 on the New York Stock Exchange and were unchanged in extended trade.

(Reporting by Lisa Baertlein; Editing by Bernard Orr)

Related

McDonald's Nude Photos scandal, Changing Popular Dollar Menu Items




YouTube Videos

Watch the latest videos on YouTube.com


© Copyright 2004-2007 by Post Chronicle Corp.
Top of Page

PostChronicle.com is best viewed with an 1024x768 screen resolution


Site Meter




Disclaimer: The views expressed on this site are that of the authors and not necessarily that of The Post Chronicle™. Since we offer our product free of charge, we run banner advertising in order to cover the operating costs of delivering the material. Read More Here  DMCA Policy Here  Privacy Policy Here